That Next Sales Job? It’s In the Details

You’re a salesperson, or you’d like to be. And you know you can sell yourself to any hiring manager if only you can get past the resume stage. So what makes a great sales resume?

Details.

Start with the obvious, of course: a clean layout, no typos, proper resume length based on where you are in your career. Easy.

Now separate yourself from the crowd. Put measurable results – real numbers and real details – into those bullet points.

For example:

Provided outstanding customer service and grew sales volume to the accounts in my territory

… is pretty generic, and similar entries are probably found in all the other resumes above and below yours in the stack on the hiring manager’s desk.

On the other hand:

Managed a territory covering four states and 250 clients, growing revenue from $1M to $2M per year in just 18 months

… is a bullet point with some meat on it. An entry like that will raise good questions about how you accomplished the feat, and will lead to a meaningful interview session. And it’s yours and yours alone.

Just starting out with no sales track record? Where have you had measurable results in your other pursuits? Whether you sold 20% more marching band candy, doubled the number of volunteers for a community project or became an Eagle Scout a year earlier than everybody else, look for ways to put numbers to your accomplishments.

Measurable details give a hiring manager the opportunity to view you as a winner before you even meet.